A more poignant meaning of customer attrition
In our business, most of our customers are elderly people. We meet them quite regularly, either when they come to our store or when we visit them when making a delivery. Invariably, they sit down and talk to us for a while, share some of their life’s highlights, the problems they are currently facing, the progress of the grand-children that they are so proud of and a hundred other topics.
Quite understandably, we get quite attached to most of our customers and this makes it all the more difficult when we lose one of them (not to a competitor,that would not be so bad) by way of their passing away.
This is just a short note to all those who have passed on, to let you know that we are happy to have known you, glad that you had such a loving and caring family around you during your last days and hope that you are in a much better place now.
A note to the care givers: Rejoice in the fact that you were there at their time of need, and helped make their last days as trouble-free as possible.
From our side, we will take heart in having contributed in making their life and that of yours just a little bit more comfortable.