Most Indians are cricket crazy and not surprisingly this is true across all demographics including age. Many senior citizens, it was felt, were unable to attend the IPL matches because of lack of facilities, escorts and other support. This has prompted India cements to launch the Appa Amma scheme where they will pick up the seniors by car, take them to the stadium, escort them to their seat, provide them with food and after the match drop them back at home. The service costs about Rs. 6000/- exclusive of the ticket (which can cost upwards of Rs. 5000/-).
A wonderful gesture that hopefully paves the path to a more sensitive, senior friendly India.